Resume

With 9+ years of work experience I have evolved myself with solid understanding in the field of user experience & interaction design. I am very passionate about my work and always want to explore new area of UX design to learn & expand my knowledge.

Personal Information

Date of Birth : 14/04/1986

Nationality : Indian

Skype : asad.hashmi

My Contribution

My contribution is across various levels throughout my career from program to pixel delivery. I have worked to define Program Strategy, Roadmaps, UX Methodologies, Research, Conducting Workshops, UX Pitches, Interaction & Interface Design, Heuristic Evaluation, etc. The various roles that I played during my professional experience in the projects are as mentioned below:

  • Key contributor in defining Program Roadmaps, Conceptualization, Storyboarding, Information Architecture, Wire framing and Prototyping, Visual Design
  • Coordinating with stakeholders across geographies for gathering inputs/requirements for the projects
  • Coordinating with the visual designers, interaction designers and the development teams throughout the projects across various locations
  • Managing and mentoring a team of designers on various projects
  • Direct point of contact for various global clients, involved in direct communication with the client

The various domains of interaction design explored :

  • Tablet UI's
  • Mobile UI's
  • Television UI's
  • Desktop & Web UI's
  • Healthcare Machine UI's
  • Consumer Electronic UI's
  • Incar infotainment UI's

Work Experience

2015 - 2018 (Present)

Philips Design Bengaluru, India

I am working as a senior user experience & interaction designer with Philips since Feb 2015. I have worked with various healthcare Businesses across the healthcare continuum like Primary & Secondary Care Solutions, Healthcare informatics, Africa incubator and Diagnostic imaging . I was involved in defining the strategy, Roadmaps etc. for the business with the stakeholders, building the ecosystem and proposing the conceptual work etc.

2010 - 2015

Tata Elxsi Limited, Bengaluru, India

My career started with Tata Elxsi as a user experience designer. Throughout my tenure, I have worked across multiple domain and built in depth knowledge and understanding in the field of user experience and interaction design. I was involved in research, interaction and interface design, pitching, proposal making, prototyping and visual design. Also, I was deputed on-site to Jaguar Land Rover, UK for about a year and worked with the core UX design team for more than 2 years working on defining next Gen HMI for infotainment systems.

Education

2008 - 2010

Professional Diploma in Product & Interface Design from Srishti School Of Art Design & Technology, Bangalore, India.

2003 - 2007

B-Tech in Mechanical Engineering from Hindustan College of Science & Technology,UPTU, India.

2003

Intermediate from Colvin Taluqdars College, Lucknow India (ISC Board).

2001

High School from Colvin Taluqdars College, Lucknow India (ISC Board).

Skills

Primary & Secondary Research - Information Architecture - Interaction and Interface Design - Heuristic Evaluation - Prototyping - System Thinking - User Journey Mapping - Mood Boards - storyboarding - Workshop Facilitation - Design Documentation

Tool profeciency

Adobe illustrator Adobe illustrator

Adobe Photoshop Adobe Photoshop

Adobe Indesign Adobe Indesign

Adobe illustrator Adobe illustrator

Adobe Photoshop Adobe Photoshop

Adobe Indesign Adobe Indesign

Adobe Animate Adobe Animate

skectch Sketch

skectch Visio

Hobbies

  • Reading Reading
  • Photography Photography
  • Traveling Traveling
  • Listening to Music Listening to Music